• The Bespoke Content.

  • The Mood.

  • The Products.

  • The Renders.

NYFW Brand House.

AMERICAS LAUNCH | LA MAISON EXPERIENCE

For New York Fashion Week 2024, this High Jewelry Maison brought their brand house from Paris to Madison Ave. The focus was on qualitative press coverage to convey the brand’s singularity, cultivate a viral social media presence, and generate impactful awareness, especially among luxury and emerging luxury customers.

Goal: Strategically design an experience that maximizes CRM data capture, drives viral content on social (Focus: Instagram & TikTok), secure extensive press coverage.

  • To stand out in the NYFW scene, this brand needed to translate their iconic history to the Americas, beginning with an iconic activation of their brand house.

  • Translate the brand experience to the Upper East Side of Manhattan. Elegance. Elevation. Experiential Immersion. Welcome to the House of Precious.

  • Creating an emotive brand experience that attracts new key buyers, while owning NYFW social share.