• The Mocks.

  • The Mood.

  • The Target.

Retail Skincare Strategy.

BRAND STRATEGY RETAIL PLAYBOOK

Transforming the in-store, at-counter North American retail experience for a luxury skincare brand.

The ask was to develop the 2024 global experience strategy and retail experience activation playbook, designing each animation to support the seasonal selling events & evergreen moments at-counter. We needed to attract a younger consumer base in-store, while appealing to their target audience.

Our Strategy: 2024 Brand Experience Thesis
Target Market Analysis
Seasonal & Evergreen Creative Approaches
Seasonal Animation & Evergreen Concepts

Animations Inclusive of:
Ideation, Journey, Design, Visuals, Materiality, Ambassador Communication, Text & Graphics, Product Integration, Sampling, Best Practices, Recommendations, & Considerations

  • In-retail activations require not only storytelling, but emotional connection to stand out effectively in a saturated brand environment.

  • Bringing to life the iconic brand heritage and sustainable narrative in proposed client interactions.

  • A national programming playbook delineating standards for in-store, at-counter client engagements. Amplified brand affinity, heightened product education.