• The Concept.

  • The Footprint.

  • The Partnership.

  • The Tech Interactivity.

NYC Acne Positivity Day

DERMATOLOGY-BACKED POSITIVITY

For this year’s Acne Positivity Day in NYC, in late July, this derm-certified skincare brand curated an intimate, inspirational community to destigmatize the reality of acne, empowering attendees to embrace their unique beauty and imperfections in a day of self-love and celebration. The retail space take-over took place in downtown SoHo over a three-day span, resulting in +23% uptick in Share of Voice over other competitors, and 182% samples distributed over the distribution goal.

Connecting to consumers on an emotional level, guests were educated on the foundation and science behind their skin, wellness, and positivity within themselves, encouraging them embrace their own unique beauty.

It’s not about how you think you look, but how you see yourself.

Goal: Increase Awareness Of The Day & Be The Brand That Owns Acne Positivity.

  • BE REAL
    REAL SKIN, PEOPLE & IMPERFECTIONS

    Rejecting acne shame and embracing imperfection is what drives the larger skincare community.

  • Embrace your true SKIN-self.

  • The brand reaffirms its position as the scientific authority in clinical skincare, exploring the real science behind skin positivity.